One of the hardest things to deal with for an unsigned band can be receiving a fee for your live performances. Obviously you are very keen to get out there and play to a crowd and the important of this can clearly never be underestimated. With this in mind it can be easy to think getting the opportunity to play is enough and that fees will come later in your career etc. My stand on this is that if you are entertaining a venues clientèle, you should be recognised for this. It can be daunting asking for a fee but if you don’t ask, you don’t get and most promoters will expect the question to be asked. There are some key points you should consider:
• How good is this opportunity?
Think about who you are playing to, how many potential new fans you may make off the back of the gig? Will the gig be well promoted by the organiser to ensure an audience? Will playing this slot open the door to bigger and better shows? It’s not all about money, when I say recognition I don’t mean loads of hard cash, it can be as little as expenses or some food. As long as you feel it is a solid opportunity, and you are starting out in your career you should be willing to play for expenses and or some grub and refreshments!
• Can you make some money other than the fee?
Selling CDs/t-shirts etc can be a great way to boost your income at a gig. Price your CDs well and they will sell (assuming the music is good!). Don’t over price your CD with big profits in mind, make sure you make a small amount on the sale, but be sure to consider the ‘pass’ on value of the person’s purchase. Get some great looking quality t-shirts printed and people will buy them. Get ladies shirts made up, they don’t want to wear a baggy tee! Lastly, think outside the box, try to come up with a novel piece of merch to sell.
• Am I likely to work with this venue/promoter again?
If you are going to be building relationships with venues and promoters be sure not to over – demand in the early days. Promoters will look after you as you develop and build up the power to bring more people through their doors. Once this happens you have far more bargaining power, meaning it is important to get your foot in the door early on (as long as you are not being exploited!) and work your way up. Show them that you are willing to help out with promotion and have real passion and good things will come your way.
Hopefully that gives you some food for thought. It is possible to run unsigned/new bands at a profit and retain artist integrity at the same time.
Do not hesitate to contact me should you have any questions!
